Clx is a leading multinational manufacturer and marketer of consumer and professional products. The clorox company reports sales and profit growth for its. Description of organization innovation sourcing managers. Leveraging green for growth the clorox company needs to decide on the marketing strategy going forward for its. Analyzes the harvard business school case study the clorox company. The 2020 strategy is focused on accelerating growth profitably, consistently and. Patience and hard work are generally rewarded, but waiting for career growth here can be a somewhat long and challenging task. However, the chemical ingredient is actually sodium hydrochloride naocl due to this misunderstanding, this even affect clorox s mother company the clorox company since they have the same name. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011. That being said we know career development is an important engagement driver, and were always working to improve how we support our employees and provide opportunity.
Leveraging green for growth case study solution, clorox company must decide on a marketing strategy in the future for their three established brands, brita, burts bees and green works. The clorox company is committed to making its website accessible for all users, and will continue to take steps necessary to ensure compliance with applicable laws. The case tracks the history of the clorox company and its competition to differentiate from larger, more diversified rivals, and its methodical approach to launching greenworks. Epa names clorox partner of the year good growth blog. The clorox company comparisons to its competitors, market. The enterprise has a large variety of its cleansing and bleaching brands.
The company has set aggressive financial targets in light of its upcoming centennial in 20. The clorox company needs to decide on the marketing strategy going forward for its three sustainable brands, brita, burts bees and green works. The 2019 clorox annual report highlights the company s business and corporate responsibility accomplishments under its 2020 strategy and gives a snapshot of ignite, incorporating new integrated strategic choices and esg goals. Leveraging green for growth by elie ofek, lauren barley game time decision for appdirect by andrei hagiu, laura arjona. The company must come up with effective design for the marketing strategy of these three brands.
By leveraging its brand and capitalizing on its retail muscle, the company became a major player in green products. Leveraging green for growth case solution,the clorox company. Leveraging environmental sustainability at clorox with. At todays clorox analyst day event and live webcast, senior leaders shared highlights of the company s progress against its 2020 strategy, including the four highestvalue opportunities strategy accelerators which the company has identified to deliver longterm, profitable growth through the year 2020. The case centre is a notforprofit company limited by guarantee, registered in england no 1129396 and entered in the register of charities no 267516. Generating free cash flow of 1012 percent of sales annually. Leveraging green for growth excel file, subjects covered brand management green marketing growth strategy social responsibility sustainability by elie ofek, lauren barley. Leveraging green for growth case solution abstract. Final case questions clorox case assignment questions the clorox company goes green 1. These brands have evolved differently in the past 3 years, and each has several courses of action category in 2011. Oakland, california, united states industries manufacturing, medical headquarters regions san francisco bay area, west coast, western us founded date 19 operating status active funding status ipo number of employees.
While recruitment, acceptance, promotion, and leveraging of diversity have improved tremendously, there. The clorox company leveraging green for growth case solution the clorox corporation must determine on the marketing strategy going forward for green works, brita, burts bees and its three sustainable brands. Clorox is an american based organization, which sells its goods through mass merchants and retailers. Clorox has one of the longest streaks of dividend increases in the market as the company has raised its dividend for 42 years in a row. Clx today reported 2 percent sales growth and 12 percent growth in diluted net earnings per share eps from continuing operations for its third quarter, which ended march 31, 2016. What strategies did clorox employ in acquiring brita and burts bees. Leveraging green for growth minicase writeup the main issue facing the clorox company is its inability to accelerate growth to meet its centennial strategy targets, which provided a road map for longterm, accelerated growth and defined the metrics to evaluate success. The way forward recommendations for leveraging sustainability and optimizing existing green lines instructor. The clorox company updates investment community on 2020. The clorox financial strength comparisons to industry.
The clorox company becomes signatory to united nations. The clorox company becomes signatory to united nations global. Thats the hope of clorox, the oaklandbased company, which this week is launching its first new brand in twenty years. What strategies did clorox employ to develop and market the greenworks product. Green works, a line of cleaning products that are, in the company s words, at least 99 percent natural. Download the companys most recent yearend financial statement and make a. But the growth rates of burts bees and green works, in particular, had. The clorox company leveraging green for growth case study. Leveraging environmental sustainability for growth bill morrissey the clorox company. Leveraging green for growth case solution, the clorox company must decide on the marketing strategy for the future for his three most sustainable brands, brita, burts bees and green. Home home investors financial information annual reports home home investors financial information annual reports latest annual report. The clorox company comfortable blend of career growth and. Comparing the results to its competitors, the clorox reported total revenue decrease in the 4 quarter 2019 year on year by 1. Safe harbor except for historical information, matters discussed in this presentation, including statements about the success of the company s future volume, sales, costs, cost savings, earnings, earnings per share, diluted earnings per share.
Clorox revenues, they accounted for much of the companys sales growth over. Why clorox made the leap from bleach to green works. Feb 03, 2011 clorox attributed the success to the company overcoming three common consumer complaints about green products. Since clorox enlisted the sierra club to hype a new green product line, sales are booming. Clorox is an environmental protection agency safer choice partner of the year award winner for a second year running the epa safer choice program helps consumers and commercial buyers identify products that have safer ingredients while still maintaining quality and performance. Issue of clorox clorox has in the past been misunderstood by consumers in false accusations of being chemically harmful and dangerous. Leveraging green for growth case solution, the clorox company must decide on the marketing strategy for the future for his three most sustainable brands, brita, burts bees and green works. Not available for download add paper to my library.
The clorox company today unveiled its updated strategic growth plan during a clorox analyst day event and live webcast at its new research and development campus in. Does it make sense for the lorox ompany to continue to leverage green for growth. The company recognizes the importance of conserving our environment and it strives to find sustainable solutions across. Emily zhang lady gaga a by anita elberse, michael christensen adoption of ifrs in ethiopia by david f. Leveraging green for growth case analysis, the clorox company. Leveraging environmental sustainability at clorox with brita. Leveraging green for growth case study solution, the clorox company. Clorox and the environment mnn mother nature network. Green works price premium has been declining steadily, from 2025 percent when it launched in 2007, to 510 percent now. It is also the trading name of the case centre usa, a nonprofit making company. Our 2020 strategy continues to deliver strong results, said chief executive officer benno dorer.
The b leaders intend to focus on execution and action, catalysing and amplifying others efforts by undertaking specific global challenges where their collective voice. Business strategy for environmental sustainability duke university. Consistent with its longterm growth goals, clorox continues to expect doubledigit earningsperdilutedshare growth. Reynolds also highlighted how the company is leveraging its bay area. Leveraging green for growth case solution, the clorox company.
We are glad you are having a good experience working at clorox. Increasing interest by a new market segment that valued health, quality, and environmental values buoyed the success of small natural products companies like method and. Leveraging environmental sustainability at clorox with brita, burts bees, and greenworks. Leveraging green for growth xls file, the clorox company. Leveraging green for growth excel file, subjects covered brand management green marketing growth strategy social responsibility sustainability by elie ofek, lauren barley source. Subscribe to this free journal for more curated articles on this. For fiscal 2004, clorox expects volume and sales growth in the range of 3 to 5 percent. We offer thousands of discounted premier essays and papers ready to download.
Oct 28, 2010 leveraging environmental sustainability at clorox with brita, burts bees, and greenworks 1. The clorox company clorox reports 2 percent sales growth. Mehmood ulhasan vern puchoon executive summary in the face of consumer changes and current economic conditions. First, while the companys three sustainable brands represented just 10% of the overall. However, the chemical ingredient is actually sodium hydrochloride naocl due to this misunderstanding, this even affect cloroxs mother company the clorox company since they have the same name. To accomplish its 2020 goals and deliver profitable growth, clorox will. The clorox company updates investment community on 2020 strategy. Consumers behaviors and shifts in trends towards sustainable products clorox company should continue its efforts on leveraging green for growth by working on its distribution line to retailers that are related with low price products such as walmart, dollar general, etc. The case centre is a not for profit company limited by guarantee, registered in england no 1129396 and entered in the register of charities no 267516.
Harvard business school teaching note 512072, april 2012. Leveraging green for growth case study solution, the clorox company must decide on the marketing strategy going forward for green works, brita, burts bees and its three sustainable brands. Nicholas school of the environment env 811, business and. The next stock in the series is consumer products manufacturer the clorox company clx. Leveraging green for growth case study solution, problem statement clorox is focusing on three brands which includes brita, burts bees and green works which all have the characteristics based upon the pe. They dont work, are hard to find, and cost too much. The b team is a notforprofit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.
The clorox company introduces 2020 strategy to drive long. I have been working at the clorox company fulltime for more than 8 years. Using the url or doi link below will ensure access to this page indefinitely. The 2019 clorox annual report highlights the companys business and corporate responsibility accomplishments under its 2020 strategy and gives a snapshot of ignite, incorporating new integrated strategic choices and esg goals. The clorox company must adopt the marketing strategy for the sustainable future of its three brands, brita, burts bees and green works. Mar 26, 2010 there is a significant amount to be said about clorox and the environment. Dec 03, 2016 comfortable blend of career growth and worklife balance. Leveraging green for growth case consider these questions as you read the case and prepare the email and memo.
The clorox company comfortable blend of career growth. Clorox should continue to leverage green for growth for several reasons. Management also needs to assess the role the sustainable brands play in clorox s overall corporate responsibility strategy and the. Brita, burts bees, and green works are three of the sustainable brands of the clorox company.
Clorox is an environmental protection agency safer choice partner of the year award winner for a second year running the epa safer choice program helps consumers and commercial buyers identify products that have safer ingredients. Leveraging green for growth case study analysis, subjects covered brand management green marketing growth strategy social responsibility sustainability by elie ofek, lauren barley source. Mar 29, 2010 issue of clorox clorox has in the past been misunderstood by consumers in false accusations of being chemically harmful and dangerous. Hawkins, shani senbetta foxconn technology group a by robert g. Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace. The case study also include other relevant topics and learning material on growth strategy, social responsibility, sustainability. Final case questions clorox case assignment questions the. The clorox company marketing plan burts bees and green works. Clorox attributed the success to the company overcoming three common consumer complaints about green products. Epa names clorox partner of the year good growth blog the. On a currencyneutral basis, thirdquarter sales grew 5 percent.
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